Online Presence – Why does your business need one?

In this digital age, your business needs to have an online presence. Whether it’s a website, an e-commerce platform, a social media page, or a trifecta of the three, getting your company online will reap major benefits. Even if your company does not conduct its business online, potential customers are expecting to see you there.

Without an online presence, you could be losing out on the opportunity to increase your customer base! Here are a few of the many reasons why your business needs to establish its online presence:

Don’t Move a Muscle – Let Potential Customers Come to You!

Now, if someone wants more information about a business, they’re most likely to do their investigation online. Whether they’re specifically looking for your business or surveying similar businesses that offer the same goods or services, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.

Here’s a real-life example: Your business distributes a variety of seafood, meats, tea, and other groceries. A potential customer is having a last-minute family get-together and needs tea, beverages, and all sorts of food items for the party. She uses her iPhone to search for “Food and Tea”. Your company’s website is listed in the search results. After browsing your website, she’s satisfied that you can provide her with what she needs. And just like that, you have just earned another customer!

Showcase Your Products & Services – Easy Breezy!

The www (world wide web) gives businesses a powerful platform to showcase what they have to offer. Whether it’s testimonials from clients on your website, or a Facebook photo album featuring your latest products, it has never been easier to let the world know what you have to offer. With just a few simple clicks, your customers can see what you are all about. They can even do this outside of business hours! An online presence is an expansion of your brand that never sleeps.

Build Relationships with Current & Potential Customers – Keep the Ecosystem Running!

Social media is all about establishing connections. This is accurate for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also allows you to get to know your customers. If everyone is on social media except you, you will miss out on the possibility to connect and communicate with your audience. Social media is a simple yet effective way to get customers interested in your company and to form real relationships with real people.

The Easiest Way to Market Your Brand? Online Presence!

Websites and social media platforms are invaluable marketing means. They are also some of the most cost-effective methods of sending out information to thousands of people. Online marketing is crucial because it has a huge influence on the way consumers make their purchasing decisions. Modern consumers have even indicated that they look at companies in a cynical light if they cannot find them online.

Using the internet for marketing purposes also allows you to defeat distance barriers. People from thousands of miles away can be learning all about your business with a few keystrokes. The shareability of social media allows your customers to easily share the word about your business to their friends.

In Conclusion:

Online marketing allows you to market your brand in imaginative and exciting ways. Thus, modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The perks are limitless!


Written by: Sarah Sharin